Where do your products really end up?

A tamper-proof NFC chip inside your packaging. Your customers get proof the product is genuine — and you see, in real time, where it is scanned around the world: counterfeiting, grey market, new territories.

Try TROOF free on one of your products.

Up to 1,000 pre-configured NFC labels — free shipping, delivered within 72h. You apply them, and you watch in real time where your products travel. No commitment.

Request a demo See how it works

Dashboard

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Total Scan

12,850 +6%

Total Anomalies

592 -4%

Total Countries

120 +9

Total Products

31 +3

Scan Overview

All Products ▾All Distributors ▾All Time ▾

Anomalies Grey market Scans

Scan World

Top Distributor

01 Luxury Fragrances20%

02 Global Scents20%

Top Countries

01 France40%

02 Russia25%

When products leave your hands, you lose visibility.

Brand trust is constantly under threat

Counterfeiting and uncertainty directly impact customer trust and long-term brand value.

Products lose visibility after the sale

Once products leave your control, brands lose any concrete view of how they're used and accessed.

Distribution performance is hard to measure

Without reliable data, evaluating channels, regions and variants is pure guesswork.

SOLUTION

Connects trust and performance

Each product is secured with a unique NFC tag. Each scan reassures customers and creates data for your business.

Instant proof of authenticity. Product details, verified in seconds.

HOW IT WORKS

Three steps. One single source of truth.

TROOF embeds directly into your product packaging. No app, no friction: a single scan to unlock trust and data.

STEP 01

NFCRFIDCustom tags

Embed

We embed a tamper-proof NFC chip into your packaging, label, or directly into your product. No app required, works with any modern smartphone.

STEP 02

Mobile firstNo app

Scan

Your customer taps. In 0.4 seconds, they see a verified product passport. Trust, instantly. No friction, no download.

STEP 03

Real-timeAnomaliesExportable

Decide

Every tap alerts TROOF. You see scans by region, channel and variant, then act accordingly. Marketing, operations, supply chain. One single source.

BENEFITS

Built to protect brands and drive performance.

TROOF helps brands secure their products, understand real usage, and make better distribution and marketing decisions.

See your grey market at last

Your distributors have territories; your products travel. Every geolocated scan tells you whether a product is being sold outside its distributor's zone — re-importation, diversion, grey market. You protect your official distributors, and your margins.

Preserve brand trust at every touchpoint

Prevent counterfeiting, reassure your customers, and strengthen brand credibility with verified product authentication.

Turn physical products into real-world data

Collect actionable insights from every scan to understand where, when and how products are accessed.

Optimize distribution and marketing decisions

Identify your best-performing regions, channels and variants to improve distribution strategy and ROI.

Turn every scan into an advertising channel

At the moment of the scan, before authenticity is displayed, you can push your own message: a new launch, another range, a local offer. Your physical products become a communication space that belongs to you — switched on whenever you choose.

CASE STUDY

How a French fragrance house finally saw its grey market

Evaflor designs, manufactures and exports its fragrances worldwide. Like any brand that exports through distributors, it lost all visibility once the products had left.

TROOF dashboard: 12,850 scans, 592 anomalies, 120 countries, and emerging markets detected outside the distribution network.

TROOF world scan map: valid scans, grey market and anomalies, country by country.

Two blind spots, familiar to every exporter: no way to prove authenticity to the end consumer, and no way to know whether a product is being sold outside its distributor's territory.

Evaflor equipped its range with TROOF NFC chips embedded in the packaging. The consumer taps with a smartphone, with no app, in 0.4 seconds: they get proof of authenticity and the product passport. And every scan is reported, geolocated, in the dashboard.

What surfaced had been invisible until then: heavy activity outside the official network — 1,992 scans in Russia across 487 cities, 1,078 in India, 899 in Ukraine. One flagship product jumped 400% in Russia in a single week, and a new market emerged on its own: Indonesia.

See what TROOF would reveal about your own grey market.

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