Take control of what happens after the sale
Most brands lose visibility the moment their products leave their hands. TROOF lets you track, understand and control how your products move in the real world.
Your products don't disappear. Your visibility does.
Once products reach the market, they move between distributors, resellers and customers with no direct feedback loop. That's where brands lose control.
No post-sale visibility
You don't know where your products go or how they move.
Grey-market activity
Products are resold outside official channels without your knowledge.
Fragmented distribution
Multiple intermediaries make tracking nearly impossible.
Missed data opportunities
You lose valuable insights into real product usage.
Turn every product into a connected data point.
TROOF connects physical products to a digital layer, allowing you to track and analyze real-world activity at scale.
See where your products really go
Every product becomes individually identifiable and traceable through real-world interactions.
Product-level tracking
Track every item, not just batches
Global visibility
Understand movement across regions
Post-sale insights
Stay connected after purchase
Understand what's happening in the field
Every scan generates actionable data you can use to make better decisions.
Grey-market detection
Identify unauthorized resale
Demand insights
Identify top-performing regions
Distribution intelligence
Optimize your supply chain
Designed for real-world distribution.
TROOF is built to work where traditional systems stop: after the point of sale.
Works frictionlessly
No app required. Simple smartphone interaction.
Seamless integration
Fits packaging, labels, tags or products.
Adapts to every industry
From luxury to electronics and consumer goods.
Global deployment
Operate across different markets and distribution channels.
Extend visibility across every product.
1 = 1
PRODUCT = IDENTITY
Track every unit individually
Global
COVERAGE
Across regions and channels
100%
Platform included
No extra infrastructure
Flexible integration
Works with different product types and packaging formats.
Scalable deployment
From limited runs to millions of units.
Centralized platform
Manage products, data and analytics in one place.
Instant interaction
Simple scan, immediate result.
Start seeing what happens in the real world.
Tell us about your products and distribution challenges. We'll help you design a solution that fits your needs.