Your products are being copied. You are the last to know.

A tamper-proof NFC chip inside your packaging. Your customers verify authenticity in 0.4 seconds, without installing any app. And you finally see, in real time, where your products are scanned around the world: copies, parallel channels, new territories.

Try TROOF free on one of your products.

Up to 1,000 pre-configured NFC labels — free shipping, delivered within 72h. You apply them, and you watch in real time where your products travel. No commitment.

Request a demo Get your free trial batch

Dashboard

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Total Scan

12,850 +6%

Total Anomalies

592 -4%

Total Countries

120 +9

Total Products

31 +3

Scan Overview

All Products ▾All Distributors ▾All Time ▾

Anomalies Grey market Scans

Scan World

Top Distributor

01 Luxury Fragrances20%

02 Global Scents20%

Top Countries

01 France40%

02 Russia25%

You are being copied. And it is your own distributor who tells you.

Even your security seal gets copied

Holograms, metallic labels, printed serial numbers: anything visible is eventually imitated — including the very device meant to prove the product is genuine. Security belongs inside the product, not printed on the box.

Your costs rise, your prices can no longer follow

When copies of your product circulate at cut prices, raising your own becomes impossible — even as your raw materials go up year after year. Counterfeiting does not only take sales away: it devalues the product itself, and eventually puts your best-selling range at risk.

Outside Europe, legal action costs more than the damage

Within France and Europe, bringing in a lawyer is still realistic. As soon as a third country is involved, costs become considerable with no guarantee of any result. Against a counterfeiter based on the other side of the world, the answer can only be technical.

Counterfeiting costs the EU cosmetics and fragrance sector 3 billion euros every year — close to 5% of its total revenue. France is the hardest hit in absolute terms, at 800 million euros a year. (Source: EUIPO, economic impact of counterfeiting.)

SOLUTION

Connects trust and performance

Each product is secured with a unique NFC tag. Each scan reassures customers and creates data for your business.

Instant proof of authenticity. Product details, verified in seconds.

HOW IT WORKS

Three steps. One single source of truth.

TROOF embeds directly into your product packaging. No app, no friction: a single scan to unlock trust and data.

STEP 01

NFCRFIDCustom tags

Embed

We embed a tamper-proof NFC chip into your packaging, label, or directly into your product. No app required, works with any modern smartphone.

STEP 02

Mobile firstNo app

Scan

Your customer taps. In 0.4 seconds, they see a verified product passport. Trust, instantly. No friction, no download.

STEP 03

Real-timeAnomaliesExportable

Decide

Every tap alerts TROOF. You see scans by region, channel and variant, then act accordingly. Marketing, operations, supply chain. One single source.

Why a chip, and not a printed code?

A QR code or a barcode can be photographed and reprinted identically: the copy leads to the same page as the original, and nothing tells them apart. A hologram or a metallic seal can be reproduced, given enough resources. A TROOF NFC chip carries a unique cryptographic key, sealed into the packaging: it cannot be photographed, and it cannot be duplicated.

BENEFITS

Built to protect brands and drive performance.

TROOF helps brands secure their products, understand real usage, and make better distribution and marketing decisions.

Make your products impossible to copy

Every NFC chip carries a unique cryptographic key, sealed into the packaging and impossible to duplicate. At the scan, your customer does not get a promise — they get proof. And you know, product by product, what is really circulating under your name.

See your grey market at last

Your distributors have territories; your products travel. Every geolocated scan tells you whether a product is being sold outside its distributor's zone — re-importation, diversion, grey market. You protect your official distributors, and your margins.

Preserve brand trust at every touchpoint

Prevent counterfeiting, reassure your customers, and strengthen brand credibility with verified product authentication.

Turn physical products into real-world data

Collect actionable insights from every scan to understand where, when and how products are accessed.

Optimize distribution and marketing decisions

Identify your best-performing regions, channels and variants to improve distribution strategy and ROI.

Turn every scan into an advertising channel

At the moment of the scan, before authenticity is displayed, you can push your own message: a new launch, another range, a local offer. Your physical products become a communication space that belongs to you — switched on whenever you choose.

CASE STUDY

Copied, then resold outside its network: what a French fragrance house discovered

It started with phone calls. Distributors, customers: "look at what we found on the market." Copies of its fragrances, sold online and through resellers. The house first had a metallic seal applied to its boxes, much like a banknote: it was imitated in turn. A solution based on a unique number, which had to be typed in by hand to check a product, came next — almost nobody bothered. It was while looking for a check that takes a single gesture that the system behind TROOF was designed.

TROOF dashboard: 12,850 scans, 592 anomalies, 120 countries, and emerging markets detected outside the distribution network.

TROOF world scan map: valid scans, grey market and anomalies, country by country.

Evaflor designs, manufactures and exports its fragrances worldwide. Like any brand that exports through distributors, it lost all visibility once the products had left.

Two blind spots, familiar to every exporter: no way to prove authenticity to the end consumer, and no way to know whether a product is being sold outside its distributor's territory.

Evaflor equipped its range with TROOF NFC chips embedded in the packaging. The consumer taps with a smartphone, with no app, in 0.4 seconds: they get proof of authenticity and the product passport. And every scan is reported, geolocated, in the dashboard.

What surfaced had been invisible until then: heavy activity outside the official network — 1,992 scans in Russia across 487 cities, 1,078 in India, 899 in Ukraine. One flagship product jumped 400% in Russia in a single week, and a new market emerged on its own: Indonesia.

See what TROOF would reveal about your own grey market.

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